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Austin, Texas

Photographer Rickard Sund

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Happy Ears earplug is the official partner to SXSW, and will for the second year produced a limited unique earplug together with SXSW. The first version were launched 2017. The earplugs will be made of medically approved materials, CE-certified and allergy tested. No filters or mechanics are needed. Low tech and easy to use.. Happy Ears x SXSW will be made in Stockholm, Sweden.

Average attenuation 25 dB. It will be sold exclusively on SXSW, and via Happy Ears web shop for a limited period of time.

Launch of the second edition Happy Ears x SXSW will be in Austin, Texas 9th –18th of March 2018. Happy Ears is very proud to be a part of one of the most diverse, collaborative, and inventive communities in the world.

Photographer Rickard Sund