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Happy Ears launching at Boots

Happy Ears signs a distribution agreement with Boots part of the Boots Alliance Group, the largest retail pharmacy, health and daily living destination in the USA and Europe.

Boots store entrance

The first campaign will be launched in May and run in the UK. Both campaign and distribution are exclusively on digital platforms to start with but will, as a next step, be extended to distribution of the Happy Ear ear plugs in strategical stores.

“This is a major deal for us. We have been working with Swedish pharmacies and proven the benefit and profit to our national customers which now yields this, our first collaboration with an internationally renowned and global partner that will enable an international outreach on a totally other level. The agreement gives us a great marketing opportunity.” says Karl Berglund, CEO Happy Ears

As part of the brand building strategy Happy Ears has previously cooperated with Harrods, Selfridges, Conran Shop and Royal Academy of Music, but the goal from day one was to sign an agreement with Boots. A goal that is now achieved.

“The noise level in our society is continuously increasing,” says Karl. “City-generated ambient background and high-volume sounds can be very stressful and lead to the development of noise-induced hearing loss and varying degrees of tinnitus. When we started Happy Ears some years ago, the earplug scene was perceived as rather boring and conservative, but there’s been a shift, soon earplugs will be like headphones or sunglasses a must-have.”


Walgreens Boots Alliance is the largest retail pharmacy, health and daily living destination in the USA and Europe. The company is a leader in pharmacy-led, health and wellbeing retail and ranks No. 1 in the Food and Drug Stores industry of Fortune magazine’s 2017 list of the World’s Most Admired Companies. Happy Ears is a patented earplug that protect ears from harmful noise, while preserving good sound quality and feeling. It’s like turning down the volume on the sound system. Whether for music/clubbing, sleep or travel Happy Ears will help. Made in Sweden.