PRIVACY POLICY

This Privacy and Cookie Policy (this “Policy”) describes how Happy Ears AB collects and processes your personal information. We reserve the right to revise this Policy or any part of it from time to time. Please review the Policy periodically for changes.

What personal information does Happy Ears AB collect and why?

The following are the main purposes for which and when we collect your personal information when visiting the website:

When you access and use the Happy Ears AB website we collect your contact information and other relevant information to provide you with products you request or purchase from us.

How we collect personal information

(i) Active collection

Happy Ears AB collects the personal information it needs to provide services and information to customers and for its business operations. If you choose not to provide certain personal information to us, we may not be able to provide you with the services you require or otherwise access certain parts or functions of our website. This personal information includes name, address (shipping and billing) email address, telephone number (when express shipping is selected) and credit card/payment information. Depending on the country, Happy Ears AB, may collect your personal tax ID, which is required for customs/shipping.

(ii) Passive collection

Passive collection through the use of cookies and similar tools of certain technical data such as your Login, your IP-address (the unique numbers which identify the network and device you are using) and date and time of sign in. Happy Ears AB also passively collects how you use the website and services, for example, what areas you access, what content you browse or download, what services you access and for how long.

How do we use personal information?

We generally use your personal information for the purposes described in this Policy, and for related purposes insofar not incompatible with the stated purposes (or otherwise as required or authorised by law).

We use passively collected data for the purpose of market and product analysis and to improve user experience through collecting aggregate or statistical review of user site traffic patterns.

Passively collected information does not identify you to Happy Ears AB by name, and Happy Ears AB does not link your IP-address to you or to any personally identifiable information.

Disclosures and Data Transfer

Happy Ears AB may disclose and transfer your personal information to IT providers, subcontractors and other third party service providers that assist with the operation of the website, or with the delivery of products, provision of services, or the performance of associated activities.

We may disclose your personal information to law enforcement authorities or other government officials, only when required by law (including applicable Freedom of Information or similar law) or by legal process, when necessary to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraud or illegal activity.

We may also disclose and transfer your personal information, subject to the requirements of applicable law and as necessary or appropriate, to protect the security of the website, to protect Happy Ears AB , its subsidiaries, directors, officers, and employees or other parties, or in connection with the sale or transfer of all or part of the business of Happy Ears AB.

The use of cookies

We use cookies and similar tools across our website to improve its performance and enhance your user experience. Cookies are small, alphanumeric identifiers that are transferred to your computer or mobile device when you first visit our website. Cookies enable the website to recognize your computer or device upon your next visit of the website, analyze how well our website is performing and to provide personalized features. Marchon may also use web beacons (i.e. tracking pixels) or other similar files that enable to do the same thing. Marchon uses the term “cookies” in this Policy to refer to all files that collect information in this way.

What type of cookies do we use?

Essential cookies

Some cookies used are essential for the operation of the website. These cookies are so-called essential cookies. For example, some cookies allow us to identify registered users and ensure they can access their user accounts or use other requested services, like shopping baskets or e-billing. Without these cookies, those services cannot be provided. Most of the essential cookies used on the website are session cookies. Session cookies are deleted from your computer or device upon closing your browser session.

Functionality cookies

Functionality cookies allow us to remember your preferences. Users can choose to have their User ID retained by checking the box next to “Remember my User ID” in the sign-on field. By doing so, a cookie will be saved on the computer’s hard drive allowing the User ID to automatically populate the sign-on field each time you return to the page and to recall your customization preferences when you log in. The functional cookies used by Marchon are exclusive to the website and cannot be obtained or read by other websites. The functionality cookies used on this website are persistent cookies. Persistent cookies remain stored on your computer or device until you delete them manually or until they expire.

Performance cookies

Happy Ears AB will collect data about your activities when visiting the website. This information may include the content you view, the date and time you are viewing this content, the products you purchase, or your location information associated with the user’s IP address. These cookies are so called performance cookies and do not collect any information that could identify you. All information these cookies collect is aggregated and therefore anonymous and is only used to help us improve how our website works, understand your interests and measure how effective our content is. The performance cookies used on the website are either session or persistent cookies.

Behaviorally targeted advertising cookies

Happy Ears AB uses technologies such as cookies and pixels to keep track of your activities on our website and that of its affiliated companies and may use those cookies to serve you more relevant advertisements in respect of our products. We do not track your interaction with unaffiliated websites nor do we share your personal data with any of our advertisers. The advertisement cookie used on the website is a persistent cookie.

Is it possible to block the use of cookies?

You can withdraw your consent at any time by deleting the cookies using your internet browser settings. The Help portion of the toolbar on most browsers will tell a user how to prevent the browser from accepting new cookies, provide notification if new cookies are received, or disable cookies altogether.

How secure is your personal information?

Pursuant to applicable laws and regulations, Happy Ears AB maintains appropriate technical and organization measures to protect your personal information against accidental or unlawful destruction or loss, alteration, unauthorized disclosure or access.

The person whose personal information Happy Ears treats, has the right to request access, rectification and deletion or limitation of the processing of personal information. Opposition to the information processing can also be made.

Contact us if you have questions or to request ratification or deletion of your personal information. Contact us by e-mail: info@happyears.co.